Unisys Corporation's Planning Steps for International Marketing Research Calls for Collecting

question 2

Multiple Choice

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it gathers information related to profitability for the division's products, inflation, business cycle trends, and the like?

• A) Economic and demographic.
• B) Cultural, sociological, and political climate.
• C) Overview of market conditions.
• D) Summary of the technological environment.
• E) Competitive situation.

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Definitions:

Vibration

Mechanical oscillations around an equilibrium point, which can be experienced and used in various fields including engineering, physics, and medicine.

Tickle

A sensation that refers to the involuntary twitching movement or laughter in response to a light touch or stroke.

Fasciculus Gracilis

A nerve fiber bundle in the posterior column of the spinal cord that conveys sensory information about fine touch and proprioception from the lower half of the body.

Fasciculus Cuneatus

A bundle of sensory nerve fibers in the dorsal column of the spinal cord that conveys touch and proprioceptive information.