Unisys Corporation's Planning Steps for International Marketing Research Calls for Collecting

question 88

Multiple Choice

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division's business?

• A) Economic and demographic.
• B) Cultural, sociological, and political climate.
• C) Overview of market conditions.
• D) Summary of the technological environment.
• E) Competitive situation.

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Definitions:

Multinational

A corporation that operates and has assets in more than one country, often managing production or delivering services in various international markets.

Domestic

Pertains to something that is within, originates from, or is related specifically to a country's internal affairs.

Global

Pertaining to or involving the entire world, often in context of business operations, concerns, or impacts that are worldwide in scope.

Culture Shock

A feeling of confusion, doubt, or nervousness caused by being exposed to an unfamiliar culture or environment.