Which of the Following Questions Should a Marketing Researcher Ask

question 17

Multiple Choice

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

• A) How much does the data cost?
• B) What language is used in the host country?
• C) Does the host country's government encourage marketing research?
• D) How were the data collected?
• E) Was the data available on the Internet?

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Definitions:

Confidence Index

An indicator designed to measure confidence or sentiment among investors or consumers, often through surveys or economic indicators.

Bullish

It describes an investor's belief or market sentiment where the expectation is that a specific stock, asset, or market will experience an increase in value.

Bearish

A term used to describe the expectation that a particular security, market, or economy will experience a decline in value.

TRIN

The TRIN, or Trading Index, measures market breadth by dividing the advance/decline ratio by the advance/decline volume ratio.