Which of the Following Questions Should a Marketing Researcher Ask

question 17

Multiple Choice

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

• A) How much does the data cost?
• B) What language is used in the host country?
• C) Does the host country's government encourage marketing research?
• D) How were the data collected?
• E) Was the data available on the Internet?

---

Definitions:

New Habit

A recently developed pattern of behavior that is repeated regularly and tends to occur subconsciously.

Adjust

To change or modify something in order to achieve a desired result or fit a new situation.

Lasting Change

Enduring or permanent transformation in habits, behaviors, or circumstances that remains over time.

Track

A path or course laid out for running or racing, or the act of following or monitoring progress or developments.