According to the Text, Today the Real Power of the Internet

question 78

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the:

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in response for surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Watson

John B. Watson, an American psychologist who founded the psychological school of behaviorism, emphasizing the importance of observable behaviors over internal processes.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, involving patterns of thought, feeling, and behavior.

Traits

are distinguishing qualities or characteristics of a person, often considered stable across time and situation.

Behavior

The actions or reactions of an individual or group in response to external or internal stimuli.