To Deal with Problems in Analyzing and Interpreting Research Information

question 24

Multiple Choice

To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?

• A) The ability to work within assigned budget.
• B) Creative talent for adapting research methods.
• C) Proven talent to use and apply advanced statistics.
• D) Superior logical ability.
• E) The ability to extrapolate home-country data.