The Text Describes Four Kinds of Company-Agency-Customer Relationships That Might

question 16

Multiple Choice

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

• A) company-agency-customers
• B) company-agency-local agency-customers
• C) company-foreign agency-customers
• D) company-foreign agency-Internet-customers
• E) company-Internet-customers

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Definitions:

Net Capital Outflow

Net capital outflow refers to the difference between the domestic investment in foreign assets and the foreign investment in domestic assets over a particular period.

Foreign-Currency Exchange

The trading of one currency for another, determining how much one currency is worth in terms of the other.

Exports

Goods or services sent from one country to another for trade or sale.

Supply

The total amount of a specific good or service that is available to consumers.