When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

question 27

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) role players
• C) creators of supply
• D) agents of change
• E) promoters

---

Definitions:

Clan Control

Influences behaviour through norms and expectations set by the organisational culture.

Bureaucratic Control

A system of managing an organization through a hierarchical structure with strict rules and procedures.

Internal Control

A process implemented by an organization to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Self-Discipline

The ability to control one's feelings, impulses, and actions to pursue long-term goals, often requiring personal sacrifice and self-management.