The Aesthetics of a Culture Must Be Taken into Account

question 41

Multiple Choice

The aesthetics of a culture must be taken into account by marketers when:

• A) styling the product and its packaging.
• B) determining the linguistic distance of a culture.
• C) assessing if a culture is individualistic or collectivistic.
• D) trying to quantify the influence media has on the culture.
• E) trying to comply with the rituals of a culture.

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Definitions:

Conventional

Following traditional forms or standards, typically in relation to behavior or beliefs.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior, often influenced by culture, religion, and personal beliefs.

Pruning

In neuroscience, the process by which extra neurons and synaptic connections are eliminated to increase the efficiency of neuronal transmissions.

Preconventional

Relating to the earliest level of moral development, in Kohlberg's theory, where behavior is influenced by anticipation of pleasure or pain rather than by societal rules.