When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

question 27

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) role players
• C) creators of supply
• D) agents of change
• E) promoters

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Definitions:

Mum Effect

Occurs when people are reluctant to communicate bad news.

Retribution

The infliction of punishment or penalty in response to wrongdoing, often seen as a form of justice.

Personal Mistakes

Errors or poor decisions made by an individual, often leading to learning opportunities.

Channel Richness

The degree to which a communication channel conveys information effectively, including verbal, non-verbal, and contextual cues.