The Marketing Tasks of an International Marketer Differs from That

question 77

Multiple Choice

The marketing tasks of an international marketer differs from that of a domestic marketer as:

• A) the international marketer has fewer uncontrollable elements to deal with compared to a domestic marketer.
• B) the level of technology and cultural forces are controllable elements for the domestic marketer.
• C) the structure of distribution is an uncontrollable element for the international marketer.
• D) the competitive structure is one of the controllable factors for an international marketer.
• E) the international marketer is less concerned about geography and infrastructure than the domestic marketer.

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Definitions:

Upward Communication

The flow of information from lower levels of a hierarchy to higher levels.

Downward Communication

Information flow from the higher levels of a hierarchy to the lower levels, typically used for instructions, performance feedback, and policy announcements.

Organizational Goals

The objectives or targets that an organization aims to achieve, which guide its operations and strategy.

Informal Networks

Informal networks refer to the social connections and channels of communication within an organization that are not officially designated or structured but play a crucial role in information flow and collaboration.