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Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.
Media Mixes
The combination of different communication tools and media channels a company uses to fulfill its marketing objectives and reach its target audience.
Advertising Agencies
Businesses that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.
Reach Markets
The ability of a business to access and serve potential customers within a particular market or sector.
Radio and Television Studios
Facilities equipped for the production and broadcasting of radio and television programs.
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