Ralph Waite Is a Marketing Manager at a Video Game

question 27

Multiple Choice

Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

• A) The pricing policies in the foreign market.
• B) The trade policies in the home country.
• C) The promotional activities required to market the product.
• D) The level of technology in the targeted market.
• E) The product distribution channels adopted by his company.

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Definitions:

Lecithin

A fatty substance found in plant and animal tissues, composed of phospholipids, and is used as an emulsifier in food and pharmaceutical products.

Diterpene

A type of terpene consisting of four isoprene units, making up 20 carbon atoms, often found in essential oils and used in medicines and perfumes.

Prostaglandin

A collection of lipid compounds that are physiologically active and exhibit various hormone-like actions in animals.

Carboxyl Group

A functional group consisting of a carbon atom double-bonded to an oxygen atom and single-bonded to a hydroxyl group, denoted as -COOH in organic compounds.