Ralph Waite Is a Marketing Manager at a Video Game

question 27

Multiple Choice

Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

• A) The pricing policies in the foreign market.
• B) The trade policies in the home country.
• C) The promotional activities required to market the product.
• D) The level of technology in the targeted market.
• E) The product distribution channels adopted by his company.

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Definitions:

Cash Realizable Value

The net amount of cash that is expected to be generated from the conversion of assets.

Operating Cycle

The period of time it takes for a company to purchase inventory, sell it, and turn the sales back into cash.

Allowance for Doubtful Accounts

A contra-asset account used to reduce accounts receivable to its net realizable value, anticipating some accounts might not be collected.

Accounts Receivable

Funds that customers owe to a firm for delivered goods or services which have not yet been settled.