Assuming That an International Marketer Has Produced the Right Product

question 55

Multiple Choice

Assuming that an international marketer has produced the right product, used the proper channel of distribution, and promoted the goods correctly, the effort is most likely to fail if the international marketer fails to:

• A) inform the host government about all its marketing objectives.
• B) set the right price for the goods or services.
• C) set the import tariff for the goods or services.
• D) form a joint venture in order to sell the product.
• E) work on a franchise basis in the country.