In the Context of International Marketing, Most Expatriate Failures Are

question 84

Multiple Choice

In the context of international marketing, most expatriate failures are caused by lack of:

• A) management skills.
• B) technical skills.
• C) an understanding of cultural differences.
• D) knowledge of the product line.
• E) knowledge of the company.

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Definitions:

Distributer

A company or individual responsible for the movement of goods from a manufacturer to the point of sale, usually adding value through storage, transportation, and marketing.

Large Order

A request for a significantly large quantity of goods or services.

Postponement

A supply chain strategy that delays the final activities in the production process (such as assembly, packaging, or shipping) until the latest possible time to reduce inventory and increase customization.

Customization

The process of modifying goods or services to meet the needs or desires of specific customers.