Examlex
What should be the nature of a training program for international marketing personnel?
Environmental Scan
The process of collecting information about the external and internal environments to identify opportunities and threats.
Competitive Environment Scan
The process of analyzing the market in which a business operates to understand the competition and identify opportunities and threats.
Strategic Plan
A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Labour Market Scan
A process of examining and analyzing the current state of the job market to understand trends, job availability, salary ranges, and required skill sets.
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