Examlex
Integrated marketing communications are composed of all of the following EXCEPT:
Brand Name
The trade name used by a company to identify its products or services as distinct from others.
Trade Name
The brand name given to a product by the company that manufactures or markets it, as distinguished from its generic name.
Chemical Name
A term that provides the scientific and technical information about the chemical composition and molecular structure of a substance.
Hypochondriac
A person excessively worried about having a serious illness, often with no basis for such concerns.
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