The Only Way to Avoid Linguistic Problems in Advertising Communication

question 69

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by:

• A) creating an entirely new advertisement for the new market.
• B) using only English in all media promotions.
• C) developing a new version of the product for the new market.
• D) in-country testing with the target consumer group.
• E) using facial expressions and physical gestures in the advertisement.

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Definitions:

Lease Contracts

Agreements in which one party grants another the right to use property or equipment for a specified time in exchange for payment.

Enforceable

Pertains to a legal agreement or clause that can be compelled or upheld by a court of law.

Writing

The act or process of representing words, numbers, or symbols on a surface, typically for the purpose of recording or communicating.

Acceptance

An agreement to the terms of an offer, contract, or proposal, legally binding the parties.