_____ Are the Major Components in the Marketing Communications Mix

question 7

Multiple Choice

_____ are the major components in the marketing communications mix for most companies.

• A) Public relations and advertising
• B) Direct selling and trade shows
• C) Advertising and personal selling
• D) Public relations and sales promotions
• E) Direct selling and sales promotions

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Definitions:

Possible Courses

A range of potential directions or actions that can be taken in a specific situation.

Incremental Analysis

The process of comparing the expected costs and benefits of alternative decisions, focusing on the differences between them.

Net Income

The profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.

Unprofitable Segment

A division or part of a company that does not generate profit and may result in a financial loss for the company.