Janet Works for a Media Agency Based in Japan

question 3

Multiple Choice

Janet works for a media agency based in Japan. Janet is helping the integrated marketing communications (IMC) manager of Siljure, a French cosmetics company, with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to advertise it in a culturally relevant manner. Which step of the international communications process is Janet helping Siljure with?

• A) Encoding of the message
• B) Choosing an appropriate channel for the message
• C) Decoding of the message
• D) Providing feedback from customers
• E) Reducing noise from competing ad campaigns

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Definitions:

Accounts Receivable Tracking

The process of monitoring and managing the amounts owed to a business by its customers for goods or services provided on credit.

Aging Report

A summary of a company’s accounts receivables that are outstanding, categorized by the length of time an invoice has been unpaid.

On Time

The occurrence of an event at the scheduled or expected time without delay.

Customers List

A compiled record of individuals or entities that purchase goods or services from a business.