Which of the Following Is an Example of Comparative Advertising

question 14

Multiple Choice

Which of the following is an example of comparative advertising?

• A) An ad using a scantily clad model to promote a soft drink
• B) An ad showing a celebrity smoking his preferred brand of cigarettes
• C) An ad showing a dog choosing one brand of dog food over another
• D) An ad showing the superiority of synthetic materials used in its products as compared to cotton
• E) An ad using shocking or taboo material to promote a product

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Definitions:

Native

A term referring to the first inhabitants of a region or the original naturally occurring species in a specific ecosystem.

Specific

Clearly defined or identified; precise or particular in nature.

Intervention

A strategic action or process designed to bring about change in a situation, often used within the context of therapy or public policy.

Recurrence

The act of occurring again, either periodically or after a period of absence.