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Effective advertising and proper positioning of products can help brands to ameliorate a less-than-positive country stereotype.
Contractual Right
A legally enforceable claim that arises from a contractual agreement between parties.
Financial Instrument
A tool representing a monetary contract between parties that can be traded, such as stocks, bonds, or derivatives.
Substance Over Form
The concept that transactions and their effects should be recorded and reported in a way that reflects their economic reality rather than merely their legal form.
Legal Form
The specific legal structure of an entity or agreement, which determines its legal responsibilities, rights, and the regulatory framework it operates within.
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