An Important First Step in Adapting a Product to a Foreign

question 24

Multiple Choice

An important first step in adapting a product to a foreign market is to determine:

• A) the degree of newness of the product as perceived by the intended market.
• B) the personal ethics of individuals in the target market.
• C) the regional political parties present in the domestic market.
• D) the language problem of the intended market.
• E) the product's compliancy to irrational beliefs of its potential foreign consumers.

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Definitions:

Perceptual Selection

The process by which individuals choose which sensory information to focus on, influenced by factors such as interests and backgrounds.

Feng Shui

A traditional Chinese practice which aims to harmonize individuals with their surrounding environment through spatial arrangements and orientation.

Belief

A cognitive acceptance that something is true or exists, often without needing empirical evidence.

Selective Screening

The process of filtering information to focus on the most relevant or significant details, often to reduce information overload.