Mark Finds That His New Digital Camera Is Easy to Handle

question 25

Multiple Choice

Mark finds that his new digital camera is easy to handle, as he did not have to read the instruction manual to determine how to turn the camera on, snap a digital picture, and export the picture to his computer. The signs (symbols) on the camera body make it very clear what he was to do to achieve digital photography success. Which of the following characteristics of Mark's "new product" makes it easy for him to begin his digital experience?

• A) Partibility
• B) Susceptibility
• C) Low complexity
• D) High trialability
• E) Low billability

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Definitions:

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Persuasive Communication

The technique of using messages to inform, influence, or convince individuals to change their beliefs, attitudes, or actions.

Credibility

The quality of being trusted and believed in, often judged based on expertise, reliability, and trustworthiness.

Implicit Racist Attitude

An unconscious bias or attitude towards people or groups based on race, not consciously recognized by the individual.