Examlex
To be a success in the global marketplace today, the best companies will focus on country as the primary segmentation variable.
Color-Blind Perspective
Refers to the ideology that disregards racial characteristics when considering people's rights, opportunities, and social interactions.
Early Majority
A group in the technology adoption lifecycle that represents approximately 34% of the population and adopts new technology after a sizable portion of the population has already adopted it, following innovators and early adopters.
Early Adopter
An individual or group who uses or purchases new products, technology, or services shortly after launch, often before the mainstream population.
Technology Adoption
The process of accepting and implementing new technology within an organization or society.
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