C K Prahalad Has Cited Two Primary Misconceptions Behind the International

question 88

Multiple Choice

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

• A) Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.
• B) The lack of uniformity in bottom-of-the-pyramid markets.
• C) The heavy taxation system in bottom-of-the-pyramid markets allows little profit.
• D) Consumers in the bottom-of-the-pyramid markets lack both money and technology.
• E) Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.

Relate the effects of partial and continuous reinforcement on behavior.

Discuss the application of operant conditioning techniques in real-life situations.

Comprehend the historical foundations and key experiments related to operant conditioning.

Understand the concepts of positive and negative reinforcement and punishment in behavior modification.

---

Definitions:

Formal Democracy

Involves regular, competitive elections.

Elected Democracy

A form of democracy in which representatives are chosen through the electoral process by the populace to act on their behalf in governing and making policy decisions.

Postmaterialism

Is a theory that claims that growing equality and prosperity in the rich industrialized countries have resulted in a shift from class-based to value-based politics.

Economic Issues

Problems or challenges related to the production, distribution, and consumption of goods and services in a society.