Which of the Following Questions Should Be Asked by a Marketing

question 85

Multiple Choice

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

• A) How much do the data cost?
• B) What language is used in the parent country?
• C) How long did it take to complete the survey in question?
• D) For what purposes were the data collected?
• E) What type of survey was used during data collection?

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Definitions:

Geometric Means

A statistical measure defined as the nth root (where n is the count of numbers) of the product of n numbers, particularly useful in calculating average rates of growth.

Investment

The act of allocating resources, usually money, with the expectation of generating an income or profit.

Variance

Variance is a measure of the dispersion of a set of data points from their mean, indicating how spread out the data points are.

Geometric Mean

A type of mean or average which indicates the central tendency of a set of numbers by using the product of their values.