When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

question 104

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumers, they most likely performed the role of _____ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) conciliators
• C) agents of socialization
• D) agents of change
• E) arbitrators

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Definitions:

Change in Demand

A shift in the quantity of a product or service that consumers are willing and able to buy at various prices, due to factors like changes in consumer preferences, income, or the prices of related goods.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level in a specific period.

Price

The pecuniary figure assumed, needed, or distributed as payoff for something.

Demand Curve

A visual depiction highlighting how the cost of a good influences the quantity that buyers seek.