Which of the Following Is True of Marketing Strategies

question 21

Multiple Choice

Which of the following is true of marketing strategies?

• A) All marketing strategies require the acceptance of change.
• B) When marketing strategies are implemented, the full responsibility of determining the consequences of such actions lies with the consumers.
• C) Marketing strategies are judged culturally in terms of acceptance, resistance, or rejection.
• D) Marketing strategies that deliberately set out to change those aspects of the culture offering resistance to marketing goals are called unplanned change strategies.
• E) Marketing strategies that involve marketing products similar to ones already on the market are the least successful.

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Definitions:

Competitive Market

A market structure characterized by many buyers and sellers, free entry and exit, and a homogeneous product.

Subsidizing Consumers

Directing government funds to reduce the price paid by consumers for goods or services, aiming to encourage consumption or support specific sectors.

Efficiency Loss

Reductions in combined consumer and producer surplus caused by an underallocation or overallocation of resources to the production of a good or service. Also called deadweight loss.