Robert Jonas Is in Charge of a New Marketing Effort

question 42

Multiple Choice

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Jonas devises his firm's logistics plan?

• A) Price
• B) Product
• C) Geography and infrastructure
• D) Promotional strategies
• E) Channels of distribution

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