Game Theory Was Developed in the 1940s by John Von

question 28

Multiple Choice

Game theory was developed in the 1940s by John von Neuman, a mathematician, and an economist named

• A) John Nash.
• B) John Maynard Keynes.
• C) Oskar Morgenstern.
• D) Milton Friedman.

---

Definitions:

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.