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Discuss the three levels of planning and their respective strategies. For an organization of choice, give an example of a strategy that can be applied at each level.
Naming Rights Ownership
Naming Rights Ownership refers to the purchase or leasing of the naming rights to a venue or facility, usually for promotional or branding purposes.
Fiesta Bowl
A college football bowl game played annually in the Phoenix metropolitan area.
Social Media Platform
Digital applications or websites where users can create and share content or participate in social networking, such as Facebook, Twitter, and Instagram.
Film Festival
An event, typically annual, where films from various genres and origins are showcased to the public and critics, often including competitions and awards.
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