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Steve believes that Bill is more responsible and capable than Gus because Bill is from the management team while Gus is the maintenance supervisor. This type of bias known as:
Social Networking Sites
Online platforms that enable users to create personal profiles and connect with friends and family, share content, and establish social and professional networks.
Rate of Diffusion
The speed at which a new product, service, or innovation spreads across a market or society.
Highly Complex Innovations
Innovations that are sophisticated and involve a high degree of technical advancement or complex combinations of technologies and processes.
Inter-consumer Communications
The exchange of information, opinions, or feedback among consumers regarding products, services, or brands.
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