The Analytic Hierarchy Process (AHP) Is

question 85

Multiple Choice

The Analytic Hierarchy Process (AHP) is:

• A) A single-criterion decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
• B) A multi-criteria decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
• C) A technique that does not use qualitative factors in the evaluation of decision alternatives.
• D) A technique that focuses on qualitative factors in the evaluation of decision alternatives.
• E) Not useful in choosing between two mutually exclusive capital budgeting projects.

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Definitions:

Consumer Society

A society characterized by the extensive buying and selling of goods and services, where the economy and culture are focused on consumer needs, desires, and spending habits.

Modern Advertising

Involves the use of contemporary media and technologies to promote products, services, and brands to target audiences.

Economic Impact

The effect of an event, policy, or market condition on the economy of a region or country, which may involve changes in job creation, GDP, and overall economic growth.

Influenza Epidemic

A widespread outbreak of the influenza virus that affects a large population across multiple areas or countries, often leading to significant illness and mortality rates.