In a Study with a 2 × 2 × 2

question 13

Multiple Choice

In a study with a 2 × 2 × 2 × 2 factorial design, it can be inferred that there are:

• A)two variables, each with two levels.
• B)four variables, each with two levels.
• C)two independent variables and two dependent variables.
• D)sixteen independent variables and four dependent variables.

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Definitions:

Lead

A person or organization who might be a prospect.

Satisfied Customer

A consumer who perceives the product, service, or experience provided as meeting or exceeding their expectations.

Preapproach

The research and planning stage before making a sales presentation or call, where a salesperson gathers information on potential clients to tailor their sales strategy.

Selling Process

A sequence of steps or stages a salesperson follows from initial contact with a potential customer, through the presentation and negotiation, to the closing of the sale and follow-up.