The Power of the CEO of an Organization Is Not

question 88

True/False

The power of the CEO of an organization is not as extensive as most people realize because their discretion is restricted.

---

Definitions:

Market Segmentation

The practice of dividing a target market into distinct groups of consumers with similar needs or characteristics for more effective marketing.

Geographic Segmentation

The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics like demographics or buying behavior.