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DoubleTalk, Inc.At DoubleTalk, Inc., Joe, a supervisor, pushes his employees' performance by constantly checking their work and threatening them if they fail to keep their deadlines.After months of mistreatment, the employees get together and sign a letter to the human resources department to express their grievances.What form of influence are the employees using?
Audience Segmentation
The process of categorizing people into certain groups based on specific criteria, which can be broad in nature (e.g., demographics and population data) or very specific and focused (niche) on certain characteristics (e.g., experiential, visually driven, or industry and interest specific).
Creator Analysis
The evaluation of content creators across digital platforms to understand their impact, reach, and engagement.
Influencer Marketing
A specialized area of marketing that focuses on targeting key audience members with strong reach and voice to carry your brand message to the key communities targeted in a campaign.
Filmmaker
A person who directs or produces movies, managing both the creative and technical aspects of film production.
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