According to Media Richness Theory, Lean Media Are Better Than

question 16

True/False

According to media richness theory, lean media are better than rich media when the communication situation is nonroutine and ambiguous.

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Definitions:

SRM

Supplier Relationship Management; the practice of strategically planning for and managing all interactions with third-party organizations that supply goods and/or services.

Pull Processes

Manufacturing or production processes initiated by actual customer demand rather than forecasting, aiming to reduce inventory and increase efficiency.

Speculative Processes

Refers to procedures or methods based on conjecture rather than knowledge, often used in finance or trading to make decisions based on potential future events.

Reactive Processes

Processes that are initiated in response to specific situations or changes, rather than being pre-planned or proactive.