Organizations Should View the Grapevine as a Competitor

question 6

True/False

Organizations should view the grapevine as a competitor.

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Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, leading to lasting attitude change.

Peripheral Route Persuasion

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.

Fundamental Attribution Error

The cognitive bias of overemphasizing personal characteristics and underestimating situational factors when explaining others' behaviors.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.