Examlex
Which of these is the final step in the rational choice decision making process?
Marginal Utility
The added gratification or usefulness experienced from the consumption of an additional unit of a good or service.
Risk-Averse
A characteristic of preferring to avoid risk, often leading to choices that have lower potential returns to minimize possible losses.
Income
Income is the financial earnings received by an individual or entity, typically measured in terms of money earned from employment, investments, or business operations.
Risk-Averse
A descriptive term for an individual or entity that prefers to avoid risk and chooses certainty over uncertainty when making investment or financial decisions.
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