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Cognitive Dissonance Occurs Only When Others Observe an Inconsistency Between

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Cognitive dissonance occurs only when others observe an inconsistency between our beliefs, feelings, and behavior.


Definitions:

Perceptual Mapping

A visual technique used in marketing to display the perceptions of consumers towards a product, brand, or company.

Warranty Program

A service offered by manufacturers or sellers to repair or replace defective products within a certain time period after purchase.

Consumer Perceptions

The understanding or viewpoint of customers regarding products, services, or brands based on their experiences and information.

Product Repositioning

The strategic process of changing the market's perception of a product or brand, often targeting a new audience or modifying its offering.

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