Values and Personality Traits Are Related to Each Other and Are

question 30

True/False

Values and personality traits are related to each other and are essentially the same thing.

Differentiate between equity and nonequity modes of market entry.

Understand the potential advantages and disadvantages of exporting as an entry mode.

Recognize the role of cultural, administrative, geographic, and economic distances in international expansion.

Identify consumer biases towards local versus foreign products.

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Definitions:

Observational Learning

The process of acquiring new behaviors or knowledge by watching and imitating others, also known as modeling.

Operant Conditioning

A learning process in which behavior is strengthened or weakened by the consequences, such as rewards or punishments.

Behaviorism

The view that psychology should be an objective science that studies behavior without reference to mental processes. Most psychologists today agree with the first part but not with the second part.

Spontaneous Recovery

The reappearance, after a pause, of an extinguished conditioned response.