In a Study of Grocery Shopping Behavior,one of the Questions

question 41

Multiple Choice

In a study of grocery shopping behavior,one of the questions asked,"Why do you shop at this grocery store?" The question was a multiple-choice,closed ended question and offered the following response options: a) it is near my home,b) it is on my way home from work,c) the prices are reasonable,d) it offers a good selection,and e) it stocks the items I like to buy.This question should be redesigned because _____.

• A) it is double-barreled
• B) the response options are not mutually exclusive
• C) it suffers from memory decay
• D) it requests sensitive information
• E) it is too general

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