A Measurement Question That Includes Two or More Questions in One

question 15

Multiple Choice

A measurement question that includes two or more questions in one is said to be _____.

• A) double-barreled
• B) leading
• C) sensitive
• D) subjective
• E) unfocused

Distinguish the differences between various sales presentation methods.

Appreciate the role of audience analysis in selecting the appropriate sales presentation method.

Recognize the importance of the salesperson's knowledge about the prospect and product in delivering effective presentations.

Understand strategies for effective sales negotiation and group sales presentations.

---

Definitions:

Social Learning Theory

A theory that suggests people learn from one another, via observation, imitation, and modeling.

Behaviors

Actions, reactions, or mannerisms displayed by individuals or groups in response to stimuli or in various situations.

Forethought

The act of thinking or planning about the future beforehand.

Anticipate

To expect or predict something before it happens.