Every Time a RedBox Customer Returns a Movie,RedBox Sends an Email

question 35

Multiple Choice

Every time a RedBox customer returns a movie,RedBox sends an email that asks the customer to evaluate the movie relative to other movies previously rented on a scale of 1 to 5.A 5 means that the customer thought this movie was better than most others previously rented while a 1 means that the movie is among the worst rented.In this example,RedBox is using a(n) _____ question to learn customer preferences.

• A) administrative
• B) checklist
• C) ranking
• D) rating
• E) semantic differential

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Definitions:

Operating Cycle

The amount of time it takes for a company to purchase inventory, sell the products, and collect cash from customers.

Held-to-maturity Debt Security

A classification for debt securities which the investor has the intent and ability to hold until they mature.

Amortized

The process of spreading out loan payments over time in equal installments, covering both principal and interest.