Rachel Is Conducting Telephone Interviews for Blockbuster on Perceptions of Its

question 35

Multiple Choice

Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?

• A) Measurement questions
• B) Observers
• C) Interviewers
• D) Participants
• E) All of the above

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Definitions:

Generalization Fading

A technique used in behavior therapy where a learned response to a specific stimulus is gradually applied to a broader range of similar stimuli.

Conditioning

A process of behavioral modification where a response becomes more frequent or predictable in a given environment due to reinforcement or association with a stimulus.

Metronome

A device used by musicians to mark time at a selected rate by giving a regular tick sound at adjustable intervals.

Biscuit

A small baked product that varies in texture and flavor across different cultures, typically soft and flaky in the USA and crunchy in the UK.