For Which Type of Telephone Interview Is the Refusal Rate

question 34

Multiple Choice

For which type of telephone interview is the refusal rate the highest?

• A) Computer-assisted telephone interviewing
• B) OTS
• C) Computer-administered telephone surveys
• D) Computer-delivered surveys
• E) Computer-assisted personal interviewing

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Definitions:

Marginal Revenue

The additional income gained from selling one more unit of a product or service.

Marginal Costs

The increase in total production cost that comes from making or producing one additional unit.

Average Total Costs

The cost per unit of output, calculated by dividing the total cost by the quantity of output produced.

Technological Change

The process of innovation and development of new methods, products, or processes, driving efficiency and economic growth.