Rachel Is Conducting Telephone Interviews for Blockbuster on Perceptions of Its

question 35

Multiple Choice

Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?

• A) Measurement questions
• B) Observers
• C) Interviewers
• D) Participants
• E) All of the above

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Definitions:

Rise of Capitalism

The historical development and expansion of capitalism as an economic system characterized by private ownership of the means of production and the creation of goods and services for profit.

Production Technology

The methods, equipment, and techniques used in the manufacturing process to produce goods and services.

Sociological Theory

is a set of ideas that provides an explanation for human society, guiding research and thinking in sociology and other social sciences.

George Ritzer

An American sociologist best known for his concept of "McDonaldization," analyzing the effects of globalization and rationalization on society.