Which of the Following Is an Example of an After-Only

question 50

Multiple Choice

Which of the following is an example of an after-only case study experimental design?

• A) Store traffic is measured following the announcement of a clearance sale
• B) Store traffic is measured; a sale is announced; store traffic is measured again
• C) People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand
• D) Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test
• E) Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

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Definitions:

Skinner

B.F. Skinner, an American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.

Language Acquisition

The method through which people develop the ability to notice, create, and apply words for the purposes of understanding and interaction.

Telegraphic Speech

A form of communication typical in young children, consisting of short and simple sentences.

Social Interaction

The dynamic process by which people communicate, act, and react in relation to others.