Following a Customer's Click-Through Patterns When They Access the Internet

question 31

Multiple Choice

Following a customer's click-through patterns when they access the internet is an example of __________ data.

• A) Transactional
• B) Observational
• C) Conversational
• D) Internet Analytics
• E) B and C above

---

Definitions:

Backward Conditioning

A conditioning process where the unconditioned stimulus is presented before the conditioned stimulus, often resulting in weaker associations.

CS

An abbreviation for Conditioned Stimulus, which is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

UCR

An unconditioned response, which is an automatic or natural reaction to an unconditioned stimulus without prior conditioning.

Delayed Conditioning

A conditioning process where there is a time gap between the presentation of the conditioned stimulus (CS) and the unconditioned stimulus (US) that leads to learning.