Jason Is Conducting Research to Better Understand How Consumers Respond

question 19

Multiple Choice

Jason is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants.He visits several restaurant locations and uses a checklist to record the behaviors he observes in each restaurant.Which classification best fits Jason's observation study?

• A) Unstructured/natural
• B) Unstructured/laboratory
• C) Structured/natural
• D) Structured/laboratory
• E) Direct/participant

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Definitions:

Latent Learning

Learning that occurs without any obvious reinforcement or immediate demonstration of the learned behavior.

Obvious Reinforcement

Refers to a reinforcement that is clearly and directly related to a specific behavior, making the consequences of the behavior apparent.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Extinction

The gradual weakening and disappearance of a conditioned response tendency because the response is no longer reinforced.